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Now using Adobe Premier or Pinnacle Pro ('70), I can do this myself. Websites - I have a great website, but it is a bit confusing. I am not a 'techie' and don't know much about HTML, but using 'Header Generator' and '60 second sales letter' software, I can produce these websites that bring in sales while I sleep. Sales Copy - One of the most interesting things I have learned is the importance of having catchy headers and having the right sales copy. I sell other peoples products and have people all over the world selling mine (including Dottie Walters in the USA, take a look at her website and you will see some of my products) Teleseminars - How do you keep in touch with all your past and future clients and delegates that have attended your talks? This is great for interview Article: Multiple Sources of Income through Technology By Frank Furness I love gadgets and technology and it has completely subversive the way that I think and work. It also enables me to think fit only the speaking engagements that I want to do while maintaining my earnings. It provides me with income while I sleep, an exit strategy and future pension for my business. Over the last eighteen months I have invested a great deal of time and money to discover what it takes to make technology really work and I would like to share some of these with you. Digital voice recorder - I store my first digital recorder when they first appeared on the market and now use the Olympus DS4000 which is superb. I use it to record my talks which I can then turn into saleable products. I also interview top personalities and insert these recordings into my talks and products. Voice Recognition Software. - A few years ago I spoke one language and the recognition typed another. With a bit of training, Dragon 8 has 95% criticality and saves me time. All my emails and documents are now dictated and my new book is homo written using it. Thank goodness the one finger typing days are a thing of the past. Audio CDs -I now have 13 audible products, mostly triple CD series. By the end of April I will have peculiar eight, including two super products that will sell for £500 each. My first product was recorded on a £100 minidisk and resulted in a £35,000 order. With today's technology, all my recordings are done at home using a Rode NT1000 microphone, Focus Trackmaster preamp and concrete pilot plan software. I can now do all my recordings and editing when I want to and produce a massive magnitude of product. With a small comprise of practice, this is not difficult to do, anyone can master it. DVDs - I have 3 DVDs. Two were the results of organization videoed at presentations I gave and one was where I hired a crew to film me. It cost me a small fortune to have these turned into DVDs. Now using refractory Premier or Pinnacle Pro (£70), I can do this myself. Websites - I have a great website, but it is a bit confusing. I'm trying to sell speaking, training, consultancy and products. I am setting up one page websites for each of these areas as well as a website for each product. I am not a 'techie' and don't know much upwards of HTML, but using 'Header Generator' and '60 second sales letter' software, I can produce these websites that motivate in sales while I sleep. Sales Copy - One of the most interesting things I have learned is the importance of having melodic headers and having the right sales copy. Once again, I use software that through wizards enables me to get copy that sells.
Lists - Last year I spoke in Hollywood with an Internet superstar, Joel Christopher. I became friendly with him and mercenary his programme on list building. I now have nearly 10,000 subscribers from all over the world and this is what sells product. You must start to production your lists immediately. Ezine - I avoided having an electronic newsletter (ezine) for ages. My first newsletter last year resulted in 10 International bookings from people that I had never met, but my newsletter was passed on to them by my other subscribers. With so many newsletters circulating, content is king and is going to be the one differentiator midst getting your newsletter read or deleted. I use a chaperon styled Constant Contact (www.constantcontact.com) for my newsletter. It is easily constructed and provides statistics on clickthroughs and resultant sales of products on my website. I use ulterior piece of software styled 'Ezineannouncer' to spread my newsletter globally and oust in a ton of new subscribers. Get your newsletters going now, even if it's only prevalent sent to ten people. Affiliates - How would you like to have sales representatives all fast by the world selling your products? Well, this is fairly easy to do on an take up programme. I sell other peoples products and have people all over the world selling mine (including Dottie Walters in the USA, take a look at her website and you will see some of my products) Teleseminars - How do you keep in touch with all your past and future clients and delegates that have attended your talks? The easiest way is to run teleseminars. Once and so this is easy to do. I normally use three way beck and have an overseas guest. You can mute your listeners; have question and hymn of praise sessions and immediately therewith have a CD product to sell. Computer Recording Equipment - I have a programme that will record any telephone conversations that I have. This is great for interviews as well as recording that I conduct with clients already I speak. Websites - With today's technology, you can add video and audible to your website. I use a bosom buddy titled Advenzia (www.advenzia.com) for my website as they have extracted in an fellow programme and consent me to make my own changes whenever and wherever I want to. My last webmasters made a fortune from me by lading every time I wanted to make any small change. You must have the powers to make changes on your website.
Interactive Marketing CD - Most glossy brochures go straight into the bin. For a number of years I have been using an interactive CD that I send to potential clients and enquiries. This has resulted in a 95% under an eclipse rate as it can contain so much information: videos and auricular of you presenting, TV and radio interviews, information on all your programmes, clients, testimonials and a lot more. With today's technology, this is affordable and provides a great return on investment. Video for PowerPoint - How would you like to be speaking at a convention, do a video interview with the CEO and have it as part of your presentation? This is easy to do with a simple video magnifier and software (I use Pinnacle Pro). Think more or less how you can use this type of technology to differentiate yourself from the other speakers and trainers. Even more impressive, how would you like it if the day thereupon your talk, all your delegates can go in to your website and listen to the presentation and see photos and watch a video of the talk. startling and doable with a small expenditure of training. Photos - This is the easiest thing to do. With digital cameras nowadays, you can easily insert photographs into your presentations.
All of these are just a few of the things you can do to enhance your merchant and provide multiple sources of income. Having spent eighteen months studying all this, I have mountains of information. To get your free eBook where I share some of this information, please download it from www.frankfurness.com/internet.cfm
Also, take a look at my one day seminar on 'Multiple Sources of Income' on my website or call me on +44 (0)1923 248200 or email me at frank@frankfurness.com
Frank Furness CSP FPSA speaks and presents globally and is the past president of the Professional Speakers symbiosis of
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